Open Letters, Vol. 7Posted: August 6, 2008
>Dear Commerce Bank,
What person, or most likely what committee, at what advertising firm, decided that the new Commerce Bank “push pin” campaign was a good one? Okay, everywhere there is a bank branch, there is a giant push pin on a map–great, got that part.
But then a GIANT, Claes Oldenburg-stylin’ push pin comes flying down from the sky like a missile, pierces the hood of a taxi cab and drives the metal point through the engine? Are you serious? In another spot, a push pin lands in the concrete, cracking the sidewalk and bursting a water main.
Will this push-pin assault make me want to give you my hard-earned money? Is terror-from-above really what you’re going for?